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Jason Feffer has an exciting eight-year history of Internet startup experience leading up to his most recent startup, SodaHead.com. Mr. Feffer helped start MySpace in 2003, which sold to News Corp for $580M. During his three years at MySpace, Mr. Feffer served on the executive committee and as Vice President of Operations as the membership grew to 100 million. Mr. Feffer oversaw advertising operations, revenue reporting, policy enforcement, government relations and several other departments at MySpace. In 1999, Mr. Feffer joined his first dot-com startup, Creative Planet (acquired by United Entertainment Media and Entertainment Partners), where he lead the technology efforts of two dozen web sites that generated advertising revenue from a loyal readership of several hundred thousand film and television professionals. Prior to his dot-com companies, Mr. Feffer worked at Davidson & Associates (acquired by Vivendi Universal Games) and then Activision on online and offline entertainment and educational projects. Mr. Feffer holds a bachelor’s of fine arts degree from the University of Southern California’s school of Cinema-Television. Mr. Feffer, a second-generation Angelino, has a wife and three children.
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